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In House Training - From Junior Apprentice To Associate Coach

From Junior Apprentice to Associate Coach

At MadLab, we have a term for people that have jumped into “coaching” because they love helping people, but they don’t have a long term plan for making it a career. We call it a “Coach for Now.” There is nothing wrong with being a part time “coach” and keeping your regular job until retirement.

But we are consumed with the process of building people who want to be a “Coach for Life.” Coaches who want to not only teach people for the rest of their lives, but also want to teach them how to have awesome lives.

MadLab has developed a system that ensures that:

  • Coaches get paid a professional wage for helping clients have a great life
  • Clients can work with professionals that will be around for the long haul, delivering professional services
  • Gyms can be proud of a staff that changes people’s lives for the better

We learned early on that the industry was doing a disservice to the individuals who were willing commit to helping others, as well as a disservice to their clients. Weekend seminars, purely online courses, and a lack of mentors, has created a glut of 2-5 year “specialists” who spout industry knowledge, but have very little actual experience in the business of making people better. We aim to change that.

MADLAB’S PCDP

MadLab’s Professional Coach Development Program (PCDP) is designed to produce more than just another technical coach who can teach a movement according to textbook standards. We plan on changing the industry from the inside out. We teach coaches how to:

  • Find the right people to train (so that the coach looks forward to working with every person in their “tribe”)
  • How to deliver what the client really needs (as opposed to what they think they want)
  • How to keep delivering the results and experience so that the client stays for 20+ years
  • Each level has academic, practical adn sales criterion which must be met to pass

THE PATH

Below is the outline for the path of a “Coach for Life” starting from Apprentice to the various coach roles that are options down the road. In each apprentice level, there are benchmarks, online school modules, checkpoints, and regular tasks. The goal for the PCDP is to give coaches the necessary skills, tools, and feedback, to build a career that can be enjoyable for 30+ years!

Junior Apprentice I (0-3 months)

This is the time to be introduced into the craft of coaching, more specifically working with individuals one on one. Coaches must develop a base understanding of the movement systems and how to execute training of the movements with an individual. The coach will also start to discern a position as a leader within their community as a fitness professional. Relationship building and personal growth are highlighted.

Junior Apprentice II (3-6 months)

At this level, we will be developing group class skills as well as starting to bring the right people in for intros. Continue to work through who your “ideal client” is – who do you want to work with for the rest of your professional life? You must have 10 active clients on hybrid memberships that you brought through the intro, fundamentals, and graduation system in order to advance to SAI. You need to begin to think about retention during the first 6 months of the client’s life cycle. There’s a focus on progressions and individualization in fundamentals, transition into group classes, and recommending the right hybrid memberships.

Senior Apprentice I (6-12 months)

Develop a deeper understanding of biomechanics, physiology, anatomy, and nutrition, as well as further develop client relationships past the 6-month mark. Minimum bi-annual check-ins should be re-occurring at this point. Proactive sales techniques need to be utilized in order to meet a one client/coach/week revenue target. 6-month client retention needs to be at 80% in order to graduate.

Senior Apprentice II (12-24 months)

At this point, you will have clients that have been with you for a year or more. There are three long-term retention tools that we utilize in order to continue to grow and maintain these relationships. In this level you will master Prehab/Rehab; building, marketing and executing specialty programs and community events; and furthering the use of Hybrid membership to help your clients reach their goals.

Associate Coach (24 months +)

An associate coach can be a 1-year position, or the coach may choose to stay at this position indefinitely. The ultimate goal is to build reliable and sustainable growth for the facility, as well as refining your target client and growing within the community. There are a number of additional paths that a coach may choose to advance in from this point depending on professional development goals.

CONTINUING COACH ROLES

After the associate coach role has been achieved, there are multiple options for the lifelong career in coaching. Below are some of these positions:

Career Coach

A coach who focuses only on his own clients and building/sustaining his tribe. This role is essentially someone who has built their client book out of people they want to work with for the rest of their lives, is generating enough referrals to replace (or surpass) natural attrition, and is doing ongoing retention pieces, such as organizing specialty programs, events, and social gatherings.

Mentor Coach

A coach who has mastered the basics of the Associate Coach and is now mentoring an apprentice in their own facility. This role requires a sustainable tribe as well as additional time to regularly meet with, teach, and lead another coach down the apprentice part of the journey.

Instructor Coach

A deeply experienced coach who has enough knowledge of the system and the materials to administer oral exams and in-person evaluations. This role will still be leading his tribe, with the additional skill of being able to recognize other less experienced coach’s areas of strength and growth.

Partner Coach

After years, or decades, in the coaching game, some coaches will be ready to buy into ownership of the facility they operate out of. Being a Partner Coach requires that their tribe is a significant contribution to the gym’s overall operations (revenue), and that they have the funds to purchase a percent or share of the business. After becoming a partner, the coach can look forward to participating in the decisions that guide overall direction of the company as well as profit sharing.

PCDP PATH CHART

PCDP Path Chart

PROGRAMS:

  • PCDP – In a MadLab Gym
  • JA1 Prep – Find a MadLab gym (job posting board)
  • Ronin
  • Fast Track Apprentice Program

     

Junior Apprentice Program 

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 

Tuition Rates & Length:

  • $2040
  • 38 Weeks

Senior Apprentice Program

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 
Completion of MadLab Junior Apprentice Program or Fast Track Apprentice Program

Tuition Rates & Length:

  • $3060
  • 52 Weeks

Associate Coach Program 

Admission Requirements:

19 Years of Age
Minimum One Year Functional Fitness/Personal Training Experience 
Completion of MadLab Junior Apprentice Program or Fast Track Apprentice Program AND Senior Apprentice Program

 Tuition Rates & Length:

  • $3060
  • 78 Weeks


REFUND POLICY for ALL PROGRAMS:

 

1) A student may be entitled to a refund of tuition fees in the event that:

     (a)   The student provides written notice to the institution that he or she is withdrawing from the program; or

     (b)    The institution provides written notice to the student advising that the student has been dismissed from the program.

 

2) The written notice of withdrawal or dismissal may be delivered in any manner provided that a receipt or other verification is available that indicates the date on which the notice is delivered. 

3) The notice of withdrawal or dismissal is deemed to be effective from the date it is delivered. 

4)  The refund to which a student is entitled is calculated on the total tuition fees due under the contract.  Where total tuition fees have not yet been collected, the institution is not responsible for refunding more than has been collected to date and a student may be required to make up for monies due under the contract.

5)  If the institution has received fees in excess of the amount it is entitled to under the student contract, the excess amount must be refunded.

6) Refund policy for students:

      (a) Refunds before the program of study begins:

  1. If written notice of withdrawal is received by the institution within 7 days after the contract is made, and before the commencement of the period of instruction specified in the contract, the institution may retain 5% of the total tuition and fees due under the contract to a maximum of $250.
  2. If written notice of withdrawal is received by the institution 30 days or more before the commencement of the period of instruction specified in the contract and more than 7 days after the contract was made, the institution may retain 10% of total tuition only due under the contract to a maximum of $1000.
  3. Subject to Section 6(a)(1) above, if written notice of withdrawal is received by the institution less than 30 days before the commencement of the period of instruction specified in the contract, and more than 7 days after the contract was made, the institution may retain 20% of the total tuition only, due under the contract to a maximum of $1300. 

7)  Refunds after the program of study starts:

     (a) If written notice of withdrawal is received by the institution or a student is dismissed before 10% of the period of instruction specified in the contract has elapsed, the institution may retain 30% of the tuition due under the contract.

     (b) If written notice of withdrawal is received by the institution, or a student is dismissed after 10% and before 30% of the period of instruction specified in the contract has elapsed, the institution may retain 50% of the tuition due under the contract.

     (c) If a student withdraws or is dismissed after 30% of the period of instruction specified in the contract has elapsed, no refund is required. 

8) Where a student did not meet the institutional and/or program specific minimum requirements for admission through no misrepresentation or fault of their own, the institution must refund all tuition and fees paid under the contract, less the applicable non-refundable student application or registration fee.

9) Where a student withdraws or is dismissed from their program, they are entitled to 100% refund of any as-yet to be received consumables that have been pre-paid.

10) Where a student withdraws or is dismissed from their program after receiving technical equipment from the institution free of charge:

      (a)The student must return the equipment unopened or as issued within 14 calendar days; and

     (b) If the student fails to return the equipment as set out above, the institution may deduct the reasonable cost of the equipment from any amount to be refunded to the student.

11) Refunds owed to students must be paid within 30 days of the institution receiving written notification of withdrawal and all required supporting documentation, or within 30 days of an institution’s written notice of dismissal.

 

For More information please contact dash@madlab.ca

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