As we’ve already said, our goal is to make your life easier. When you’re fit, you’ll be more generally physically prepared for life.

We believe that human beings differ by degree, not by kind. This means the code for fitness is the same whether you’re a 20-year-old Olympic swimmer or a 65-year-old grandmother. It’s simply the degree of intensity that changes.

Because of this, our code for fitness prepares you not just for life, but also for your sport. Strength gains, power gains, and flexibility gains will keep you skating faster on the ice when you’re 40 and playing in a beer league, and they’ll also keep the NHL hockey player skating faster and staying injury-free.

And remember the adventure we want you to embark on each year? The big camping journey or the trip around the world? Adventures require some of the physical skills, too—strength, stamina, not to mention enough youthful energy to endure the adventure. Our code for fitness also prepares you for your adventure so you can make the most out of your vacation time, too.

Finally, since our code for fitness is as useful for the 80-year-old as the 20-year-old, it’s designed for longevity. We want to keep you fit for life, not just while you’re in your prime. When you can do burpees and clean and jerks as a grandmother, you’ll avoid the hospital and old age home.